The Distribution of Wealth - 892 Words

Everyone has his or her own ideas of how wealth should be distributed properly. Some people believe wealth should be left to family, left for public services, or become the property of others. Others believe that people should not have excess wealth, resulting in non-existent class distinctions. An alternative view is that wealth is not distributed; instead, the wealthy continue to grow wealthier while those in poverty can not escape it and fall further into a life of poverty. The beliefs discussed above come from three different writers. Those writers include Andrew Carnegie, Karl Marx, and Robert B. Reich. These writers all have different opinions on how wealth should be distributed properly. Andrew Carnegie does not believe wealth is†¦show more content†¦This solution would help eliminate poverty and create equality among everyone in society. Marx lists ten different things that must be done in order to accomplish the elimination of class distinctions. One of the demands states, â€Å"Abolition of all right of inheritance† (Marx 474). This demand in particular completely disagrees with Andrew Carnegie’s belief that wealth can be left to the family after death. Another way to eliminate the wealthy class, according to Marx, is to force the wealthy to give their land to the state. Communism also demands that all children in public schools receive free education (Marx 474). By allowing all children to receive the same education, the children raised in poverty have been given a chance at working their way out. By giving these children that opportunity, a step has been taken forward in eliminating the class of poverty because it finally gives them a chance in getting out of poverty and having the same lives as others with more wealth than them. These are just three of the ten ways that Marx believes are the keys to eliminating class distinctions and providing everyone with the same amount of wealth. The final belief about the distribution of wealth is that it is not distributed at all. Robert B. Reich does not believe wealth is distributed. He believes that the wealthy have been earning more money while those in poverty have continued to make less, lose jobs, and grow poorer (ReichShow MoreRelatedDistribution of Wealth1488 Words   |  6 PagesDistribution of Wealth? Wealth has affected american society and evermore has affect the fabric of families. Has the distribution of wealth gotten so out of control that the effect will reverberate for generations to come and as a society can we do something about it. When we were tasked to write this final research paper on one of the topics from the discussions over the past semester i knew that i had to do a topic that i had dealt with on some personal level even know i have experienced manyRead MoreThe Distribution of Wealth 1542 Words   |  6 PagesDramatic facts surround the nature of the distribution of wealth becoming more concentrated during the period between 1983 and 2004. In good parts of the period, labor unions were defeated and implementation of tax cuts for the rich took place. 42% of the entire financial wealth generated by the economy of the United States during the 21-year period went to the richest 1%. The Current Statistical Trends of the Wealth Inequality in the United States Before the onset of the 2007/2008 global financialRead MoreUnequal Distribution Of Wealth1477 Words   |  6 PagesThe unequal distribution of wealth has always been a huge problem that has plagued society throughout the ages. As forms of governments of each nation have changed, the unequal distribution of wealth has remained a constant. Even in Communist countries, which were supposed to eliminate this problem by abolishing the private ownership of land, the unequal distribution of wealth was still a problem in their society. It is difficult for society as a whole to make advancements, because of the unequalRead MoreGlobal Distribution Of Material Wealth Essay1454 Words   |  6 Pages Global distribution of material wealth is a significant ongoing debate in today’s society. Globalization along with social inequality was seen as a direct result of post-colonialism. While some had benefitted from colonialism, others did not. Between two articles, it was proven that cities who failed to benefit from colonialism can thrive due to citizens from beneficial countries. Migrants along with the community were able to benefit financially and economically. Both articles used an observationRead MoreUnequal Distribution of Wealth Essay1487 Words   |  6 Pagesthe country’s wealth. Wealth can be defined as a person’s assets and monetary gains. This unequal distribution has caused numerous economic and geographical problems, such as how resources are divided among countries, how developed or industrialized a country is in relation to wealth distribution and the wide spread of disease and lack of medical attention due to an absence of money. In this paper I will address the negative and positive aspects associated with wealth distribution. I will explainRead Morewealth distribution, a social injustice1536 Words   |  7 Pages Is Wealth Distribution Today Just? In current times we often observe that many members of our society receive less than other members regardless of whether they are no less deserving. In contrast, there are some who have ownership over assets and earn income that they may not be deserving of. The distributive balance is upset and wealth distribution today can thus be seen as a social injustice. This injustice that is becoming more noticeable as people start to become aware of the facts, as weRead MoreUnequal Distribution of Wealth Essay792 Words   |  4 PagesSmith was very conscious of how the wealth was unequally distributed amongst the poor versus the wealthy, and how and if this distribution continued it would leave the poor at a disadvantage, in the sense they will never have the opportunity to move ahead and will always be at the mercy of those who possessed more wealth. Mr. Smith viewed economics contrarily than the mercantilist. Compared to the days of old, the views of economics and mercantilism based wealt h on the amount of gold and silver theRead MoreWealth Distribution and William Domhoffs Wealth, Income, and Power1193 Words   |  5 PagesIn William Domhoff’s article, Wealth, Income, and Power, he examines wealth distribution in the United States, specifically financial inequality. He concludes that the wealthiest 10% of the United States effectively owns America, and that this is due in large part to an increase in unequal distribution of wealth between 1983 and 2004. Domhoff also states that the unequal wealth distribution is due in large part to tax cuts for the wealthy and the defeat of labor unions. Most of Domhoff’s informationRead MoreUnequal Distribution Of Wealth, Unethical Behavior949 Words   |  4 PagesBesides unequal distribution of wealth, unethical behavior may arise due to imbalance knowledge. Asymmetric information is perceived to be the root of unethical behavior (Kolb, 2008). The unethical behavior relies on the usage of private information for personal benefit (Kolb, 2008). This includes displaying not only misleading information but also an absence of displayed information, which is, in ethical perspective, considered as sin of omission. Paul Krugman (2007) also blames Friedman publiclyRead MoreIncome Inequality And The Distribution Of Wealth And Income1705 Words   |  7 Pagesincome is distributed unevenly in a country, it measures by what extent is the distribution of income within a country deviating from perfect equality. It is an important measure to determine the fairness in a country and the social outcome in a country such as the level of corruption, crime rate and poverty. Countries make use of the Lorenz curve to help show the graphical representation of the distribution of wealth and income. â€Å"Income inequality in Canada has increased over the past 20 years.

More Than and Less Than in Spanish

Spanish has two common ways of saying more than and two corresponding ways of saying less than — but they dont mean the same thing to a native Spanish speaker and arent interchangeable. Tip for Remembering the Rule on More Than and Less Than Both mà ¡s que and mà ¡s de are usually translated as more than, while menos que and menos de typically are translated as less than. Menos de is also frequently translated as fewer than. Fortunately, the basic rule for remembering which to use is simple: Mà ¡s de and menos de normally are used before numbers. (If you like mnemonic devices, think D for digit.) Mà ¡s que and menos que are used in making comparisons. (Think K for comparison.) Some examples of mà ¡s de and menos de: Pronto vamos a ver el aceite a mà ¡s de cinco euros por litro. (Soon were going to see oilat more than 5 euros per liter.)El estudio dice que las mujeres necesitan mà ¡s de un hombre para ser felices. (The study says women need more than one man in order to be happy.) ¿Es posible sentir amor por mà ¡s de una persona? (Is it possible to feel love toward more than one person? Note that while una can mean a, it also is the feminine form of the number one.)Las temperaturas mà ­nimas descendieron a menos de cero grados. (The low temperatures fell to less than zero degrees.)Hay muchos alimentos con menos de 100 calorà ­as. (There are many foods with fewer than 100 calories.)Adquirir una vivienda de menos de un millà ³n de pesos en la Ciudad de Mà ©xico es complicado, pero no imposible. (Purchasing a home for less on than a million pesos in Mexico City is complicated but not impossible.) Here are some examples of comparisons using que: Nadie te ama mà ¡s que yo. (Nobody loves you more than I do.)Eres mucho mà ¡s que tus sentimientos. (You are much more than your feelings.)Gano menos que ella. (I earn less than she does.)Yo estaba mà ¡s feliz que un nià ±o con juguete nuevo. (I was happier than a boy with a new toy.)Me duele mà ¡s que antes. (This hurts me more than before.)Soy blogger y sà ©Ã‚  mucho mà ¡s que si fuera polà ­tica. (Im a blogger and I know much more  than if I were a politician.)Se necesitan mà ¡s manos que trabajen y menos gente que critique. (Needed are more hands that work and fewer people who criticize.) Note that a comparison takes the following form: Subject verb more/less than subject verbSujeto verbo mà ¡s/menos que sujeto verbo More Examples of More Than and Less Than However, in both Spanish and English, the noun and/or verb in the second part of the sentence can be implied rather than stated explicitly. In the final sentences given, for example, both the noun and verb are omitted in the second half. This hurts me more than before (Me duele mà ¡s que antes) has the same meaning as This hurts me more than it hurt me before (Me duele mà ¡s que me dolà ­a antes). If you cant readily expand a sentence to such a form, then there is no comparison being made. Here are some more examples using mà ¡s de and menos de. Note how these sentences cant be restructured the same way a comparison can: La Wikipedia tiene mà ¡s de 100.000 artà ­culos. (The Wikipedia has more than 100,000 articles.)El estudiante promedio necesita mà ¡s de cuatro aà ±os para obtener su tà ­tulo. (The average student needs more than four years to earn his or her degree.)Son menos de las cinco de la tarde. (It is not yet 5 p.m.)Menos de uno de cada tres espaà ±oles con derecho a voto apoya el tratado. (Fewer than one out of three Spaniards with the right to vote support the treaty.) In those rare cases where mà ¡s de or menos de isnt followed by a number, de usually can be translated as of or about, never than. Le deseo muchos aà ±os mà ¡s de felicidad. (I wish you many more years of happiness.)Quiero saber mà ¡s de los dinosaurios. (I want to know more about dinosaurs.)Nike Air: un poco menos de dolor. (eslogan publicitario) (Nike Air: A little less hurt. (advertising slogan) An Exception to the Number Rule Where a comparison is being made, mà ¡s que can be followed by a number. Example: Tiene mà ¡s dinero que diez reyes, he has more money than 10 kings. To use de in the just-given example would be nonsensical (unless rey were a unit of money). There are a very few cases, however, where the distinction between mà ¡s de and mà ¡s que can eliminate an ambiguity thats present in the English more than. Take, for example, a sentence such as he can eat more than a horse. The sentence could be translated to Spanish in two ways, depending on what is meant in English: Puede comer mà ¡s que un caballo. (He can eat more than a horse can eat.)Puede comer mà ¡s de un caballo. (He can eat a greater amount of food than eating a horse.) The first example above is a comparison, while the second is not.

Online or Traditional Shopping Method - 5174 Words

Online or Traditional Shopping Method? Which one do UNA students prefer? The purpose of this study is to analyze the traditional shopping method and the online shopping method to conclude which one UNA students prefer. We will also analyze the different factors influencing both methods. 2010 Name: Christopher Benett ProgressID: 1053442 Major: Internet-Based Information Systems Course: Research Writing and Presentation Lecturer: Monique M.B. Emelina-Pieter MBA Date: 30 April, 2010 Table of Contents Introduction 4 Importance of Study 4 Purpose of Study 4 University of the Netherlands Antilles 5 The Faculty of Law (JF) 5 The Faculty of Engineering (TF) 5 The Faculty of Social Sciences and Economics (SEF) 6 The Faculty of Arts†¦show more content†¦The Faculty of Engineering (TF) The courses given at the Faculty of Engineering are comparable to those of the so-called technical or vocational colleges (technical universities) in the Netherlands. The dean of the Faculty of Engineering is responsible for the general management of the faculty and he is assisted in this by the acting dean (University of The Netherlands Antilles, 2010). The Faculty of Engineering has three main degree programs: * Architecture and civil Engineering * Information Technology and Electrical Systems * Industrial Technology The Faculty of Social Sciences and Economics (SEF) This faculty offers the following programs: * Bachelor of Science program Accounting * Bachelor of Science in Business Administration * Bachelor of Applied Science in International Business Management * Bachelor of applied Science in Financial Management * Bachelor of Applied science in Marketing Management * Bachelor of Applied Science in Business Communication * Bachelor of Applied Science in Information Management * Bachelor of Applied Science in Fiscal Law amp; Economics * Master of Science Accounting (University of The Netherlands Antilles, 2010) The Faculty of Arts (Arts) The faculty of Arts was established in 2001. They started with the Bachelor of Education program for Papiamentu and later on with the languages Dutch, English and Spanish. The Faculty of Arts is one ofShow MoreRelatedPros And Cons Of Online Shopping Vs. Traditional Shopping866 Words   |  4 Pages Shopping is when a person referred to as a customer, browses through a selection of goods and or services with the intent to purchase an option that best suits them. Shopping is one of the most common habits of today’s society and is done both for leisure and economical purposes. Traditionally, one would do their shopping at a store, but with all the technological advancements that we’ve had over the years, our manners have been shifting toward the use of the Internet as more consumers turnRead MoreOnline Shopping And Traditional Shopping756 Words   |  4 PagesShopping can be enjoyable for some people; however, it can also be a burden for others. The preference of the shopper really determines whether or not they have a pleasant experience and the time to look for their items. There are many similarities as well as differences with o nline shopping and traditional shopping. The main factors that I will be discussing are convenience, discounts and item availability. Convenience is really a significant factor with both types of shopping. As of the 2011 TimeRead MorePower of E-Commerce over Traditional Mall Shopping1219 Words   |  5 PagesPOWER OF E-COMMERCE OVER TRADITIONAL MALL SHOPPING i. Most people with different ages can easily browse the internet for several reasons; however, the online shopping considered being one of the most amazing motives. Internet revolution and growing of online marketing shifted most of consumers’ preferences to rely on online shopping instead of the usual traditional mall shopping especially when it comes to convenience, easiness, and globalization. ii. Convenience a. Convenience is the keyRead MoreOnline Shopping Versus Traditional Brick-and-Mortar Shopping1146 Words   |  5 PagesOnline Shopping Versus Traditional Brick-and-mortar Shopping Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recentRead MoreTraditional Shopping vs Online Shopping1557 Words   |  7 Pages1. Traditional and online shopping environment In the traditional shopping, one has to leave home, either walk or take a ride to a particular location in order to buy what one wants. There are many ways of traditional shopping such like shopping at shopping center, outlet village, markets or department stores. However, online shopping has been developing at a fast rate through recent years and more and more people are moving towards this mode of shopping. The online shopping is typically done atRead MoreE Shopping- What We Get And What We Miss. Internet Technology977 Words   |  4 PagesE shopping- what we get and what we miss Internet technology had become quite popular in recent years. Whether it is for any professional use or any personal use, everyone uses internet technology. Due to this rapid growth of technology business organisations have switched over from traditional method of selling goods to electronic method. In recent years the online shopping industry has absolutely exploded and there are now such people who are buying online and just forgot what traditional marketRead MoreOnline Shopping and High Street Shopping1465 Words   |  6 PagesNowadays, an increase in the technological revolution has happened in the world; however, the internet is the important significant revolution that has ever known so far and used by a lot of people .Shopping via the internet has become one of the most successful uses that can connect the various and companies and consumers alike. That is because of the wealth of time and effort, rather than travel to buy the specific needs of a country. It has been able to the users of the internet to choose whateverRead MorePlaying Fields Between Offline And Online Stores1271 Words   |  6 Pagesoffline and online stores uneven? For example: Are you the type to window shop in real stores but buy in virtual stores? Online shopping has largely influenced consumers for over 30 years. However during its inception, many consumers still preferred to travel to a physical store location to purchase products as they were unsure about this new method of shopping but as time passed, more people jumped on the bandwagon and soon it became mainstream. The question now though, is that are the shopping fieldsRead MoreResearch Proposal : Online Store for Primark1519 Words   |  7 PagesResearch proposal Online Store for Primark INTRODUCTION Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark. RESEARCH QUESTION TheRead MoreResearch Proposal : Online Store for Primark1511 Words   |  7 PagesResearch proposal Online Store for Primark INTRODUCTION Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark. RESEARCH QUESTION

Marketing Channel For Digital Marketplace -Myassignmenthelp.Com

Question: Discuss About The Marketing Channel For Digital Marketplace? Answer: Introducation With the change in the business environment, there has been a change in the factors which create an impact on the buying behavior or purchase decision of the customers. Technology is being used by the customers for providing their views towards the products or services used by them. Blogs, online platforms, and websites are being used by the users for expressing their views for a product. Organizations are operating with a motive to attract the customers and enhancing the customer base (Chiang Hsieh, 2011). Online reviews of the customers regarding the products or services have gained much importance as these reviews play a vital role in customer decision-making process. Customers are well-informed and are using online platforms for the purpose of providing reviews for the products or services consumed. Information regarding the products is provided to the users on the blogs or online platforms. This increase in the trend of online reviews has changed the buying behavior of the cust omers. Customer reviews create an impact on the opinion of the customers towards the product or service (Kaplan Haenlein, 2009). This essay will discuss the concept of blogs and customer reviews, customer purchase decision, and impact of the blogs and customer reviews on the purchase decision process of the customers. With the change in the buying patterns and shopping trends, customers have changed the manner to analyze the quality of the products. Blogs are considered as a place where users or potential users can read the reviews of the services or products. Organizations are hiring experts with a motive to write down reviews for the products so as to influence the individuals and enhance the customer base of the organization. Blogs are the online services which create an impact on the purchasing decision of the individuals. Different organizations are using blogs for as a medium for affecting the buying behavior or decision of the people. Reviews of the customers and revenue of the business are directly linked to each other and reviews of the customers also create an impact on the loyalty of the customers (Cronin, et. al., 2010). There are various innovations or trends occurring in the business environment. For the purpose of operating in the dynamic business environment in a successful manner, organizations need to adopt the latest trends and innovations. With the growth of new media, blogs and online platforms have gained importance. With the growth of digital technologies, customers have started using the internet and these digital technologies for sharing their opinions and feelings. The opinion of the consumer is considered as the electronic word of mouth which has the potential to create positive as well as negative impact on the products or services. Blogs are being considered as a medium for reaching a large number of customers (Chintagunta, et. al., 2010). For example, Twitter is being used by the customers for expressing their reviews towards the products or service consumed by them. JetBlue has used Twitter for engaging the customers and responding the customers quickly (Burke, 2016). Bloggers have acted as opinion leaders as their views affect the opinion of the customers. Bloggers are using blogs for the purpose of creating an impact on the attitude formation and future purchase decisions. Blogs and customer reviews act as an inspiration for the others and motivate the individuals for purchasing the products or services. Blogs or customer reviews are being used by the customers as a low-cost approach for gathering information regarding the products and determining the buying decision. Different bloggers are writing regularly for the consumption experiences gained by them from the consumption of the products or services (Money, et. al., 2011). For example, Xbox has been considered as one of the most expensive brands on Twitter. Xbox is providing fast response to the feedbacks of customers so as to enhance the satisfaction level of the customers (Burke, 2016). Customer purchase decision can be explained as the process of taking a decision by the customer regarding the purchase of the product or service. The intention of the customer to purpose the product or service is based on the willingness of the individual to buy and ability to make payment for the products or services. There are various factors which create an impact on the customer purchase decision. These factors include the impact of the blogs and customer reviews, personal factors, social factors, economic factors, social media and psychological factors. For every business, it is essential to gain an understanding of the importance of consumer behavior for gaining competitive advantage in the business environment. For the purpose of creating an impact on the buying decision of the customers, there is a need to develop knowledge of the buying behavior of the customers (Money, et. al., 2011). In the words of Hashmi (2012), it is quite tough for the businesses to predict the behavior of the customers regarding the product or service offered by the business. Different stages are included in the consumer buying process which guides the decision of the consumer regarding the purchase of product or service. Consumer decision-making process is a complex process and for attracting the consumers towards the products or services, businesses have to satisfy the needs and expectations of the customers. Blogs and customer views regarding the products or services can result in positive as well as negative impact on the consumer decision-making process. Positive reviews of the customers enhance the satisfaction level among the customers which helps in attracting the customers. Negative reviews of the customers and bloggers can affect the satisfaction level of the potential users in a negative manner (Yang Ghose, 2010). Sales and performance of the organization get affected due to the satisfaction level of the customers. This dissatisfaction is being shown by the customers on blogs and online platforms in the form of reviews. For finding the information related to the product and quality of the product, customer reviews are considered by the potential customers. Information provided in the form of consumer reviews is considered more reliable by the potential customers rather than the information provided on the packaging, advertising, websites and other internet sources. The focus of the businesses has shifted towards the customer reviews so as create a positive impact on the decision-making process of the consumers and potential consumers (Kung Zhang, 2011). Organizations are using different ways for the purpose of enhancing the customer base and creating an impact on the consumer decision-making process. Online reviews are being provided by the customers who have consumed the service or product and wish to share the experience they have gained from the consumption of the service or product. Consumers are using blogs and hiring experts for the purpose of providing reviews on the products or services. With the enhancement of the technology, people have started using technology as a means to communicate and share their experiences with the others (Nakayama, et. al., 2011). Consumer reviews are being used by the organizations for the purpose of marketing of the organization. Consumer reviews and blogs are capable of promoting the products in a positive manner and enhancing the customers for the product. Consumer reviews form a part of the marketing strategies of the businesses which can be used in a flexible manner for gaining the attention of the customers. It is essential for the businesses to control the online consumer reviews as these affect the profits of the business. Blogs and consumer reviews have created an impact on the purchasing behavior of the consumers. Blogs and online platforms have provided power to the customers to express their views and thoughts (Hung, et. al., 2012). There are various benefits attached to the positive consumer reviews and blogs to the business. These benefits include free advertising, suggestions for the business, enhancement of the search engine results, recommendations and enhances the relationship shared between the business and customers. Customer reviews help in attracting the customers which help in the decision-making process of the customers. Customer reviews provide suggestions to the business for the purpose of highlighting the areas which can be improved related to the products or services. Customer reviews and blogs act as a promotional activity for the business. Presence on the search engine also gets enhanced whenever the name of the business is mentioned in a review. Customers use customer reviews as recommendations and these reviews and blogs support the buying decision process (Lee Jih, 2012). It has been identified that there has been a drastic rise in the number of users using online customer reviews and blogs for determining buying decision. It is crucial for every business to understand the importance of consumer usage and attitude of the consumers towards the online reviews. Online customer reviews and blogs form a part of the pre-purchase research carried out by the potential customer. Blogs and customer reviews affect the decision of the customer of buying the product or service. Negative reviews affect the image of the business in a negative manner and result in fall in the number of customers and profits of the organization (Lee, 2011). Intention of the blogs created by the bloggers is to provide experiences of the products or services used by them and recommending the products or services to others. Blogs are considered as an appropriate marketing communication tool which forms a base for the buying decision of the customers. It is essential for the business to motivate customers for leaving a review so as to encourage the potential customers to buy the product or service. Reviews for the products create impact on the reputation of the business and trust among the potential customers for the product (Rowley Edmundson-Bird, 2013). It has been identified that fake reviews are provided by the competitors or others which are not genuine. Fake reviews can affect the purchase decision of the customers which is unethical. Every individual is free to express their views and their reviews will be entertained by the organization. Organizations need to deal with the negative reviews in an effective manner so as to ensure that the profits and sales of the business are not getting affected. These effective approaches for coping with the negative reviews include responding quickly to the negative reviews, accepting the mistakes and taking corrective actions and encouraging the loyal and satisfied customers to give reviews (Sharma, et. al., 2011). Buying decision process of the customers is an essential element which determines the success chances of the business. Blogs and customer reviews are considered as an effective tool which are being used by the customers for passing on the message regarding the good experience or bad experience they have gained. It is a form of post-buying communication which determines the buying decisions of the customers. Communication process of between the companies and customers or potential customers. Customers in this dynamic business environment are well aware of the role of customer feedbacks and analysis these feedbacks for taking decision regarding the purchase of the products (Hung, et. al., 2012). Thus, from the above discussion, it can be conducted that blogs and consumer reviews are a crucial aspects of the dynamic business environment. Changes are taking place in the behavior of the customers towards the products or services offered by the business. Consumer behavior is an important aspect which determines the performance of the behavior. Analysis has to be done of the consumer behavior for the purpose of enhancing the performance of the business. The Internet has enabled the consumers to share their experiences from the consumption of the product. Prospective buyers are using online consumer reviews and blogs with a motive to gain information related to the product and experience from the consumption of the product. Blogs and consumer reviews work as a recommendation for the potential consumers and is an effective determinant of the buying decision of the customers (Money, et. al., 2011). This essay has discussed the increasing role and importance of blogs and customer vie ws in shaping the consumer decision regarding the purchase of the products offered. The focus of this essay is on developing knowledge of the relationship between the blogs and customer reviews and purchase decision making of the customers. This essay has helped in the developing knowledge of the importance of consumer reviews and blogs in the customer-centered market. References Burke, S., 2016, Examples of the Good, the Bad and the Ugly of Customer Service on Social Media, Spokal. Available at: https://www.getspokal.com/examples-of-the-good-the-bad-the-ugly-of-customer-service-on-social-media/ Chiang, I. P. Hsieh, C. H., 2011, Exploring the Impacts of Blog Marketing on Consumers,Social Behavior and Personality, Vol. 39(9), pp.12451250. Chintagunta, P., Gopinath, S. Venkataraman, S., 2010, The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation across Local Markets,Marketing Science, Vol. 29(5), pp.944959,961. Cronin, J. Joseph, J. Fox, G. L., 2010, The implications of third-party customer complaining for advertising efforts.(Report),Journal of Advertising, 39(2), pp.2133. Hashmi, S., 2012, Strategies Required For Banks To Drive Consumer Banking Globally,Pakistan Gulf Economist, Vol. 31(31), Pp.78. Hung, K., Tse, C. H. Cheng, S. Y.Y., 2012, Advertising research in the post-WTO decade in China: meeting the internationalization challenge,Journal of Advertising, vol. 41(3), p.121. Kaplan, A. Haenlein, M., 2009, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, journal of business articles, vol. 53, no. 1, pp. 59-68. Kung, M. T. Zhang, Y., 2011, Creating competitive markets for small businesses with new media and E-business strategy.(Survey),International Journal of E-Business Research, Vol. 7(4), pp.3149. Lee, I., 2011, Overview of emerging web 2.0-based business models and web 2.0 applications in businesses: an ecological perspective.(Report),International Journal of E-Business Research, Vol. 7(4), pp.116. Lee, S. F. Jih, W. J., 2012, Exploring the effects of blog visit experience on relationship quality: an empirical investigation with a cardiac surgery medical blog site.(Report),International Journal of E-Business Research, Vol. 8(2), pp.114. Money, A. G., Barnett, J. Kuljis, J., 2011, Public Claims about Automatic External Defibrillators: An Online Consumer Opinions Study,BMC Public Health, Vol. 11, pp.332. Money, A. G., Barnett, J. Kuljis, J., 2011, Public Claims about Automatic External Defibrillators: An Online Consumer Opinions Study.(Research article),BMC Public Health, 11, p.332. Nakayama, M., Wan, Y. Sutcliffe, N. G., 2011, How dependent are consumers on others when making their shopping decisions?(Report),Journal of Electronic Commerce in Organizations, Vol. 9(4), pp.121. Rowley, J. Edmundson-Bird, D., 2013, Brand presence in digital space,Journal of Electronic Commerce in Organizations, Vol. 11(1), pp.6378. Sharma, R. S., Morales-Arroyo, M. Pandey, T., 2011, The emergence of electronic word-of-mouth as a marketing channel for the digital marketplace,Journal of Information, Information Technology, and Organizations, Vol. 6(7), p.41. Yang, S. Ghose, A., 2010, Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?,Marketing Science, vol. 29(4), pp.602623,780,782.